Each piece is handcrafted in Oceanside, California, blending traditional Mexican and American West artistry with refined construction to create objects made with soul and built to last.

Ruelas Co. is my way of honoring where I come from and building something meaningful from it. My family is from Jalisco, Mexico. We come from farmers, ranchers, and charros. Even after migrating to the U.S., the values of hard work, dignity, and artistry remained at the core of who we are.

Growing up, I was drawn to the objects passed down in my family: sombreros, saddles, belts. These items were symbols of identity, crafted with care and made to last.

At Ruelas Co., every stitch, curve, and cut is done with intention. We make pieces to be lived with, carried through generations, and shaped by the stories they gather along the way.